There are also sometimes downsides to working with mega influencers. However, it is essential to qualify our remarks. Being associated with celebrities like them can positively impact the brand's image and increase sales. On top of that, many of these influencers are also singers, footballers, actors, etc., so they are known pretty well by the general public. Lionel Messi has collaborated with Visit Saudi, Hard Rock Cafe, and even Lay's!įor brands, working with these influencers is a big deal! Thanks to their high number of followers, brands can be sure that these influencers will bring them a lot of visibility. She has also worked with Serendipity 3, a famous NYC restaurant.

So which brands are more likely to work with them? Considering they are the biggest influencers on Instagram, they mainly collaborate with high-end brands or internationally popular brands.įor instance, Selena Gomez recently collaborated with Our Place, a company that sells cutlery and cooking tools. Unfortunately, they cannot work with all of them. There is no doubt that these influencers get a lot of collaboration offers. Mega influencers have a notoriety and influence that indeed attracts a lot of brands. So let’s see which type of brands are the most adequate to work with mega influencers’ cream of the crop. Every brand has a specific objective with even more specific needs and requirements which not all influencer tiers can reach. But which brands are they most likely to work with? What are the advantages and disadvantages of working with mega influencers? Always keep in mind that there is a perfect influencer for every brand, but contacting a mega influencer isn’t a standard strategy. Since they are the most followed Instagram profiles, it makes sense that many brands are interested in collaborating with them. In contrast to a TikToker being able to gain thousands of followers thanks to a single video that went viral, an Instagrammer must work in the long run to build a solid community. Their content must be coherent, visually pleasing, and consistent. The main difference between Instagram and TikTok is that an Instagram influencer's account will grow exponentially. Moreover, on Favikon, you can access each one of these influencers' stats, and that's not it! You can also see an estimation of the advertising performance (ad efficiency, cost per engagement, and giveaway score). On Instagram, it is easier to determine how well a collab will perform based on different key performance indicators such as the number of followers, the engagement rate, the saturation rate, etc. So in that sense, TikTok is not the most reliable social media platform. Indeed, the brand was very pleased with this collaboration, but it can be disappointing for brands when it's the other way around. A few weeks ago, we talked about a TikToker with 12k followers who went viral with her successful partnership, gathering 12.9M views. Someone with almost no followers can easily get millions of views on one video, on the other hand, you can have thousands of followers and still get very few views. On TikTok, it is hard to forecast how well a partnership will perform due to the complexity, and volatility of its aleatory algorithm.

Most followed person on instagram